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Expertly Designed eCommerce Website

1. Affordable

Running an online store is highly cost effective as you avoid costs that would affect your real world counterparts. Some of these avoided expenses include

– Staff

A website doesn’t require the hands-on attention required by an entire team of employees. Processes such as inventory management, billing and operational costs can be fully automated.

– Store Bills

Save money not having to pay expenses such as rent, electricity and gas.

– Advertising

Technically an e-commerce website is not exempt from this avenue, the pricing is just more affordable and the process easier. As a website, you automatically avoid the geographical constraints of rivals meaning your advertising will have greater reach and a higher chance for conversion.

– Travel costs

Customers no longer have to spend money travelling to your store. This is a factor that will benefit your business as the advantage of saving will conversely increase the likelihood of attaining sales.

2. No geographical boundaries

Using an e-commerce website people can buy products and services from wherever they want and they possess greater purchasing power. It not only removes geographical boundaries but also offers convenience and the benefits of being able to be purchase practically anything at any time, 24/7.

3. Better equipped to build customer personas

E-commerce retailers are very good at keeping track of the buying habits of customers. As a result, you can monitor their purchasing behaviours and adopt new strategies to engage and constantly deliver exactly what they want. You will be able to access data that helps you to determine the products they’re most likely to buy,

4. Easier to engage

There is a limit to how much info you can convey in a physical store and number of customers you can serve at a time. A strategically designed e-commerce website delivers a customised message to customers that will encourage them to take action, which makes easier for e-commerce retailers to engage their target market.

5. Gain new customers through search engines

‘According to Leverage Marketing only 5% of users go as far as the second page’

There are 3 billion searches conducted globally on Google every day, however, handful of businesses are using eCommerce platforms to sell their products and services. An e-commerce website thrives on the traffic generated by search engines. A physical store simply cannot meet this huge market of people as they are constrained by their physical locations. Using search engine optimisation strategically, e-commerce retailers can get significantly more customers than other digital and traditional marketing channels.