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Monthly Archives: February 2017

All about Ajax Development

Before AJAX, interactivity on web pages was laborious, slow and clunky. A user interaction required an updated version of the page to be generated on the server, sent to the browser and rendered there. Even a small change resulted in a full new page. This was wasteful of server resources, and provided for a very poor user experience

Ajax development changed all of this, by sending data and then receiving just the result for the interaction that triggered by it in order to update the relevant parts of the page.

Here are some of the main advantages that Ajax brings:

• Speed; reduces server traffic and the asynchronous nature ensures browser waiting times are minimal

• Interaction; small data transfers create for a more responsive experience

• Form validation; instant validation, done properly

• Bandwidth; extremely efficient, as no requirement to reload whole pages

Ajax Development, areas to consider:

As with all development languages, there are areas that may be seen as disadvantages, in terms of Ajax these include

• It may increase development and design time, and increase code complexity

• Ajax indexing for search is more challenging

• JavaScript must be enabled on browsers

• Additional security considerations and constraints that must be considered, on the server-side Ajax is similar to regular web applications, on the client side, however, the JS code is more visible

Ajax Development, how Google have embraced Ajax:

Ajax is a very popular development language amongst brands, sites and applications that have adopted Ajax development as part of their development ecosystem. Google utilise Ajax in a number of ways, and specifically for 2 of their most accessed services:

Google Maps, a web mapping service developed by Google. It offers satellite imagery, street maps, panoramic street views and route planning. Ajax is utilised within the UI.

Gmail, a free email service provider by Google. As of 2016, it was the most widely used web-based email provider with over 1 billion active users.

Improve Website Design with useful Tips

Considering the Fold

“The Fold” usually refers to the part of the web page which is visible without scrolling. Since it is the part which is always visible to the online audience, therefore critical features which include strong call to actions and important contact info about your business including a phone number and an email address should be placed within the upper portion of the website.

Using Dummy Tools

Lorem Ipsum is what many web designers use for producing dummy text placeholders for their website. This proves to be quite helpful in most of the situations when the text is not yet finalized. This enables the web designer in any website designing company to continue designing the website without holding on for the content writers, which otherwise might unnecessarily hamper the process. Using them accelerates the entire process of designing. In case of photographs and images, web designers can use the Lorem Ipsum equivalent for images which enables designers to use dummy image placeholders.

Responsive design is Mandatory

It is extremely important that your web design is mobile friendly and is viewable in any type of electronic gadget. The design should be such that the viewer is able to have an optimal user experience and a continued ability with minimum scrolling without any inconvenience across multiple devices. In fact, the website should be able to accommodate for any image resolution or size.

Use Proper Style Guides

Using a standard style guide is essential for producing great results in a web design. Style Guides, in fact, are quite popular with web designers as using them helps in ensuring uniformity in styles. Guides are available as books and documents and contain guidelines enumerating all the details, such as labelling essentials to numerical characters. Web designers also create their own style guides to maintain consistency throughout the designing process. In fact, style guides become vital when there are different people working on a project, such as freelance writers which work in a various locations. When text has to be represented in different ways with a lot of variety in heavy sites, such Style Guides are handy.


By using A/B testing, you will be able to do a lot of testing and find out if your designs are working or not. It’s a great technique to discover more alternatives and test it’s effectiveness. You will be able to decide whether a feature is looking good or you need to incorporate something else. All such decisions are actually generated from testing different parts of the design which in reality starts as a hypothesis. User testing on a continuous basis for improving your web design is an on-going procedure. By developing this skill, you will be in more control of experimenting and implementing with new designs.

Basic Web Design Criteria

Design must be relevant – When you have a website created, the overall design and layout of the site should reflect your business in some way or another. If your company colours are blue and red for example, the design and layout could include these colours somewhere, plus you may wish to have your company logo in the corner. Remember, the feel and look of your website is one of the first things visitors will notice, so try to have a design created that is relevant to your business.

Websites have to be responsive – Responsive design is essential for the creation of websites nowadays, which means that all factors must be considered. For example, mobile-friendly versions of websites MUST be created, due to the fact that so many people now use smart phones to browse the web. In order to implement very responsive web design, many web developers are using CSS media queries, and are having great results. Remember videos and media can slow down the responsiveness of a page, and a slow website is an absolute nightmare to navigate, so make sure you bear that in mind.

Websites must be checked over for errors – We all make mistakes from time to time, as that is what being human is all about. That means that web developers, even those with fantastic reputations, could make mistakes, so websites have to be checked over for errors, including: typos, grammatical errors, images which don’t load properly, videos that don’t load correctly, and broken links.

Website Speed Matters

Faster access to information = better user experience

Active internet users are faced with hundreds of information daily. This shows that the internet keeps them busy. And we all know that no busy person like to wait. So once users visit a website, they expect to receive the information needed as soon as they click on a page. Otherwise, they will look elsewhere.

This not only affects the user experience but also, in a more complicated way, the ranking of the website. To explain this point, we need your full attention. When a user accesses a slow website, he tends to quickly move away from it. The results of this action are 1) a high bounce rate (the percentage of website visitors who leave a site after viewing one page), 2) less opportunities for the content to be shared which is also an SEO factor, and 3) Google registers the website as irrelevant to the user’s need. As you can guess, these 3 points have a direct relation with the ranking of the website in SERP as it won’t be considered as a significant source of information.

Mobile internet users are on the rise

Since the big wave of smartphones, more and more people are accessing the internet via their mobile. In 2014, 94% of internet users in the Middle East surfed the web with their mobile. This represents a huge number for any business operating in the region. The main reason for users connecting online via their mobile is that they’d need information on-the-go, in other terms, as quick as possible. So making them wait results in the same consequences as the previous point.

In addition, a fast website speed is crucial for online stores, for the reasons mentioned and more. In 2015, around 50% of online shoppers used their mobile to purchase, which also represented a promising opportunity. Therefore, building an eCommerce website with a fast load time increases conversions. How? Well, as you probably know, in order to purchase online, a user passes through a process of several pages. So, a customer attempting to buy from a slow website will end up abandoning his cart.