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Monthly Archives: January 2017

Types Of Content

Blog: Blog is the soul of your website that makes it enjoyable for the visitants. This is the most important form of content that is a must, which helps to educate and entertain your clients and give them the sense to get combined with your website and make a repeat visit. Besides, it also helps to improve the ranking of your website because every blog has unique content that is loved by the web spiders.

Products And Services: Another important type of content your website must have is, products and services that are offered by your company. It helps to provide enough information about your offered range to the clients and give them a purpose of purchasing it. However, make sure that the information you provide is true and relevant to what you offer.

News And Timely: This type of content helps to show your audience that your business is growing. This may help your clients to know about the latest update your website has to offer that attracts more and more people to it and increase your reputation among your clients.

Social Media: Last but not the least; Social Media require fresh and interesting content that more and more visitors likely to share, which increase the credibility of your website and helps to target a wider audience. Therefore, you have to give proper attention to it and try your best to give it a perfect blend of information, promotion and interesting material that your visitors likely to read.

About Mobile App Development

Is the app good enough to break the whole clutter of mobile apps and make space for itself? Is it equipped with a special factor that’ll keep the audiences glued to it? These are some crucial questions that most of themobile app development agencies forget to ask their clients. A smart agency would always ensure that you have answers for these before you opt for mobile app creation for your business. The business of app marketing has come to a point where a new app is released every single day. To stand out, a brand must be clear about its USPs and how their app would reflect the same.

Hike, messaging app that went global and won the hearts worldwide is a classic example of a mobile app that made its space through unique propositions. Achieving large scale usage all over the world is something that every app wants to achieve.

Though people today are crushing over WhatsApp, Hike is till date a better option when it comes to connecting with friends and family overseas. Just go through the list of features Hike provides (and WhatsApp doesn’t) and you would get our point!

  • The concept of stickers was introduced by Hike and it still rules it
  • Sending messages to offline users is only available in Hike
  • An option to hide each conversation with the help of hidden mode, a feature still not available in WhatsApp
  • Presence of referral rewards
  • A theme for every conversation
  • Stories that remains surfaced for 48 hours (its 24 hours in WhatsApp)

With these unique features Hike has been able to maintain a global appeal. Like Hike, every company should think – what purposes it seeks to serve through an app, what are the pain areas of its target audience that an app would resolve, does that resolution come from an app necessarily or is there another route that is available. Once answers for these questions are clear, the company can opt for mobile app development for its business/services/products.

So now that you have decided to design a mobile app for your business, here are few things that must be kept in mind.

  • Decide the purpose of the app – is it for information, is it an extension of your service to the consumer; or a way to connect back to the organization?
  • Give mobile users a reason to continually open the app by providing timely, relevant information.
  • If you want the app to connect back to your business, figure out what connection that should be.
  • Set up tracking mechanisms to determine how to follow up with consumers.

Build Revenue Generating Website

Your website is a digital directory

This is obviously no news, your website helps to identify your business by name and location. It offers contact details and of course a description of products and services must be available to the consumer. This is the easy part!

Your website is a digital marketing tool

Whether you are sharing news articles, product information or the latest specials, always customize the information to your target audience by making sure it is relevant. Your website could also be an ideal tool to conduct some market research via customer surveys or A/B testing. Remember to allow users to share your content on social media and provide an easy way for the consumer to contact you!

Your website is a digital sales tool

What is the first place you visit when you are looking to buy something? 8 out of 10 people browse the internet before visiting the store. If you have something to sell, merchandise your products and don’t forget to publish a price wherever possible. Offer supporting tools, such as easy contact initiation from anywhere on the site, comparison functionality, shopping carts, my favourite list, finance calculators or a finance application functionality – if it helps the customer in the buying process, it will help will add value to your business too!

Your website is a digital data source

Your website can become an incredibly powerful source of data so you should spend some thought on this topic in advance. Your website not only allows you to interact and engage with the largest prospect audience possible but also with your current and past customers. Every contact provides you with consumer information – make sure you collect the right information and integrate it in your CRM programme! This is the only way to properly segment your prospects, plan contact management and marketing automated activities in a relevant and meaningful way for the customer!

Your website is the glue between different retail channels

Consumers use omni channels to buy what they want – a website can be the common ground or the glue that connects these channels! A telesales agent or sales person on the floor should be able to use the website as a tool to explain products and services to the consumer. A customer might prefer to shop digitally or seek human interaction before concluding a purchase, either via a telesales consultant or by contacting the closest mortar and brick retail store.

Search Engine Optimization

SEO is crucial from the very start! Site architecture, content and HTML code are just a few search engine success factors. My favourite example are keywords, as they are often overlooked when generating the content for a new website, which can result in a lot of editing work post go live of your site – so remember to research keywords relating to your business as early as possible to incorporate them in a sensible way.

Web Design In Content Marketing

Grab Attention: One of the common reasons why web designing is important in content marketing is that it helps to grab the attention of the visitors. A great design is transparent that help to reflect your motives to your clients and give them a reason to visit your website. It adds value to your content marketing strategy and catches the eyes of the visitors.

To Make The First Impression: Another reason you need web designing for getting results from your content marketing strategy is that it helps to make your first impression on the visitor’s mind. This is because content captures the mind, but a cool design with great stuff can catch the mind and heart of the visitors and keep them on your website for a longer time.

Help To Measure Your Progress: Whether you are a small organization or a big brand, web designing is important for your business because it helps to measure your progress. Content marketing is incomplete without it, so you should include it in your strategy to get effective results.

Reduce The Chances Of Getting Lost In The Feed: Needless to say, web designing increase the time people stay on your website. In the absence of this, content marketing lost in the feed and attract only half of the customers.

All in all, web designing is important in content marketing and all above mentioned points are enough to prove it. So, you should also understand its value and take benefit from it before it is too late and your competitors take your customers away. What are you waiting for? Go and hire talented web designers or consult a reputed website designing company for any professional help that work as the ladder of your success that too within your stipulated budget.