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Monthly Archives: December 2016

Using Custom Web Design


To make sure custom solutions are providing your company with the best solution, they always begin with a planning process. During the brain storming process, we usually arrive at ideas that were not thought of beforehand and that are beneficial to the company.

Custom fit

One of the best advantages is being able to customize your site and select its aesthetics to impress your target audience.


Since your website will be customized for your company, it will stand above competition and other websites. The best part of all, it is yours alone. There is no need to worry with competition having a similar template or linking back to other sites.


All of us have visited a website that looks relatively cheap, boring and has been used over and again. Seconds after visitors land on your website, they will make up their mind. A professional design will have a strong influence on the way viewers feel toward your company.


Most often than not, using another template for your brand will fail. Usually, the website is build based on your brand to be able to fit, and is this subtly used all through the site.


There are templates that only let the user access a particular part of the site, but we can edit almost anything with a custom solution. This is important to consider especially when it comes to blog, navigation, side panels and sub pages, to name a few.


You can make sure to get a longer lasting website with a custom solution. While it can be more complicated and more costly, you can be sure that it will last for many years. When done right, it will also be simpler to work on the upgrade in the future.


When you opt for a template, you are at its mercy. If it was not made with scaling in mind, and you thought about including eCommerce or social networking modules, then you might have to rebuild a large part of the template to fit those.

Expertly Designed eCommerce Website

1. Affordable

Running an online store is highly cost effective as you avoid costs that would affect your real world counterparts. Some of these avoided expenses include

– Staff

A website doesn’t require the hands-on attention required by an entire team of employees. Processes such as inventory management, billing and operational costs can be fully automated.

– Store Bills

Save money not having to pay expenses such as rent, electricity and gas.

– Advertising

Technically an e-commerce website is not exempt from this avenue, the pricing is just more affordable and the process easier. As a website, you automatically avoid the geographical constraints of rivals meaning your advertising will have greater reach and a higher chance for conversion.

– Travel costs

Customers no longer have to spend money travelling to your store. This is a factor that will benefit your business as the advantage of saving will conversely increase the likelihood of attaining sales.

2. No geographical boundaries

Using an e-commerce website people can buy products and services from wherever they want and they possess greater purchasing power. It not only removes geographical boundaries but also offers convenience and the benefits of being able to be purchase practically anything at any time, 24/7.

3. Better equipped to build customer personas

E-commerce retailers are very good at keeping track of the buying habits of customers. As a result, you can monitor their purchasing behaviours and adopt new strategies to engage and constantly deliver exactly what they want. You will be able to access data that helps you to determine the products they’re most likely to buy,

4. Easier to engage

There is a limit to how much info you can convey in a physical store and number of customers you can serve at a time. A strategically designed e-commerce website delivers a customised message to customers that will encourage them to take action, which makes easier for e-commerce retailers to engage their target market.

5. Gain new customers through search engines

‘According to Leverage Marketing only 5% of users go as far as the second page’

There are 3 billion searches conducted globally on Google every day, however, handful of businesses are using eCommerce platforms to sell their products and services. An e-commerce website thrives on the traffic generated by search engines. A physical store simply cannot meet this huge market of people as they are constrained by their physical locations. Using search engine optimisation strategically, e-commerce retailers can get significantly more customers than other digital and traditional marketing channels.

Trends Shaping

Flash Is Obsolete

Leading browsers like Google Chrome and Mozilla have both ceased to support the Flash plugin and this is “signal” enough to relegate Flash to obscurity. No more is it used frequently. Those who are yet to figure it out are definitely running way behind in the digital race.

Adobe is proactively discouraging webmasters from employing flash for their websites.

Compatibility with Mobile

This one needs to be mentioned without fail. Mobilegeddon remains the official stamp of authority as far as responsive websites are concerned. In 2016, digital gurus have gone on to suggest that there’s soon going to be a time when Mobile SEO as a term will cease to exist. The traffic earned from mobile devices has increased by leaps and bounds in recent years and that time is not far when Mobile SEO is not going to be differentiated from “conventional desktop SEO” but is rather going to assume the shape of conventional SEO itself. Terms like “Mobile web” and “Mobile SEO” will cease to have a separate identity. Mobile is going to be mainstream SEO and web.

The Importance of SSL Encryption is only going to grow

It has to do with financial transactions – mainly. If your website is directly dealing into financial transactions then you would definitely want to implement SSL certificate. SSL stands for “Secure Sockets Layer”. It is employed to encrypt the data between web server and the web browser of the visitor so that mischief makers are not able to decipher the encrypted data.

So… this is what you should take care of

Is the web development company hired by you aware of these trends? If not, you would definitely like to reconsider your decision of having them on board at the first place.

PHP Is Being Use in Web Development

  • Free of Cost

As the heading describes, PHP is an open source framework which specifically means that it is totally free! It is supported by lots of documentation. All this makes it one of the sharpest systems which has found its way into the development of famous websites like Twitter, Facebook, WordPress, etc. Being free of cost, PHP is widely available for newcomers who wish to test their coding skills.

  • High-End CMS

Being adjustable and flexible are the two impressive features of PHP. Upgradations and changes being the part and parcel of the modern world, PHP open the grounds for adjustments as it uses codes which can be changed whenever a developer feels like. Drupal and WordPress are such sites made from using PHP.

  • No Platform or Server Restrictions

PHP is quite beneficial for business owners as it helps in cost effective utilization. It is because you can use PHP on any platform like Windows, UNIX, Linux and also supports Apace and MySQL. Furthermore, PHP supports all the major servers like Microsoft IIS, Apache, Netscape and personal web servers too.

  • Speedy & Effective

Without any doubt, PHP is super-fast which makes it helpful in developing websites at a faster rate. Basically, PHP uses its own memory due to which the loading and serve time gets reduced, resulting in faster processing speed. Now, you can tell that why Facebook, Twitter and other popular sites were developed using PHP.